- Written by NJ NEWS Jersey Reporter
EAST BRUNSWICK NJ--QR Yellow Pages, when it goes live in early 2020, is sure to disrupt small business advertising in each town it hits.
Expected to benefit consumers and catch on quickly, the new patent pending invention/product represents “the wave of the future as the next generation of phone books” for all consumers, said inventor and entrepreneur, David-Douglas Brown, owner of Yellow Pages Online.
And for the local business owner, “It’s a no-brainer,” Brown said.
“This is a fun, new, exciting and useful way for the next generation to have their own phone book.”
And short of a consumer having to do the “scan part” there’s always an exclusive local business & phone number which will either be that particular entities phone number or the one provided for tracking (by category to make user results instantaneous).
While it’s being launched in East Brunswick, Brown hopes to see it expand quickly with as many as 20 individual towns by mid-2020, and then double that, by the year after. (Each town will have its own directory.) There will be some 60 plus categories from accountants, restaurants, landscapers, plumbers, restaurants, lawyers, painters, and many others – you name it.
Brown estimates that all he needs just 1 out of 10 consumers to perform scans and this could be the biggest thing to happen to phone books since 1877, Alexander Graham Bell. Yet, the return on investment is quite high for local businesses – no matter what their average ticket size is.
Still the question Brown asks himself is: “Why wouldn’t someone just go to Google?” and how can my team evolve the product to benefit the local community and co-exist with typical Google search?
What’s happening with Google, he says, is that it’s obviously going to be there, but inside your phone, QR works a little different than search, while offering consumers convenience, among other benefits. “Once you do the scan, text will come into your phone and stay there,” Brown said. “We will provide all the data for a particular category, which will include all relevant listings.
As far as search, there are slews of businesses spending money on ads and key words “so the little guy is lower down.” But the product affords “the little guy the opportunity to be right on top.”
With QR Yellow Pages, the link to a local business will always come up on the top, he says, noting that it builds on the concept of hyper-local, as does a news site for a single town, for instance.
Remember, each pool of advertisers for a category “are relatively few,” per town, he said, again citing his projections for how many towns will go live in coming days.
“As long as [there is] support we can publish in that town.”
Eight years ago David-Douglas Brown, was chatting with Apple co-founder Steve Wosniak at the third annual Rutgers University Entrepreneurship Day. Wozniak was in attendance that year advising local entrepreneurs.
One was David-Douglas Brown, who was at the event showing off QR Yellow Pages. Since then his product has been marinating, amid the growth in technology, of course.
Brown recalled Wosniak’s words: “If people are contradicting you and saying ‘No this is not how it’s done’ you have to move in the direction that you know feels good,” he said. ”If it’s really different and disruptive there’s no formula written for what’s good and what’s bad.”
Fast forward eight years … and QR Yellow Pages is in the works, launching in East Brunswick soon.
Brown said he “came up with the idea” for QR Yellow Pages years ago and pitched it at the show at Rutgers where he met the Apple founder.
“However the technology wasn’t there yet,” he said of QR readers, overall. “It was too tedious and more work than it was worth.”
Now QR readers are embedded in all newer phones, and if yours doesn’t have one, apps are widely available and take only seconds to gear up. “Just go to photo and point at the QR Code”. Very simple mentions Brown.
Fortunately, Brown has always had support from his mother, a retired teacher who was at the event that year to support her son.
“In the past we would bundle up towns to facilitate the delivery side, but we decided that every town will be exclusive,” said Brown of the product.
So far, in East Brunswick, the response has been robust.
“Once we sell out we’ll be pretty much ready to rock this thing out,” added Brown. “We are the new technology system for advertising in town!
In East Brunswick, the first QR Yellow Pages directory will go out to all local businesses and households by February of next year.
Consumers will be able to scan Cyber-Coupons directly off of the directory’s front cover as well – these Cyber-Coupons are of value to anyone needing goods or services locally, among those living in nearby towns, and others in need of a good deal.
My product “will be delivered to all the homes,” said Brown. “It’s a new invention – this is the future of yellow pages.”
Moreover, he says the company will also be a big player in the coupon arena.
The nice thing about scanning the coupons is that, after a scan, the embedded offers will be instantly usable, said the inventor.
And every month there will be valuable new offers available via a simple re-scan.
Traditional phone books, which are about obsolete and wasteful, have not been so hard to replace, given technology and a little bit of ingenuity, added Brown.
If your a business owner and want to make history with other local advertisers give us a call 732-646-1305 (Limited Space Available)
We will send a Technology Expert /Sales Representative to sit down with you and explain all the advantages that go along with QR Yellow Pages!
- Written by NJ NEWS Jersey Reporter
Local Police Departments to Crackdown on ‘Drunk and Impaired Drivers’ Throughout State: NJ Division of Highway Traffic Safety
Drive Sober or Get Pulled Over” Holiday Campaign Now Being Enforced
North Brunswick, NJ -- Do not get behind the wheel if you've been drinking -- period.
Designed to target drunk or impaired drivers over the holidays, the NJ Division of Highway Traffic Safety on Dec. 6 spearheaded its annual traffic safety program, according to a release issued by Attorney General Gurbir S. Grewal’s office.
The campaign, dubbed “Drive Sober or Get Pulled Over,” is part of a nationwide move to curtail “crash risks,” during a period in which heavy traffic volume is typical on local roads. It runs through January 1, 2020.
The Division of Highway Traffic Safety has given 133 NJ police department’s grants totaling $596,660. In Middlesex County, for example, nine Police Departments were given $5,500 each, and include: Edison, Metuchen, Monroe, North Brunswick, Old Bridge, Piscataway, Plainsboro, Sayreville, and South Brunswick.
Police departments in 19 other counties also received funds ranging from $8,800 to $6,000 (see “Final Grantee List”). The funds will “pay for saturation patrols and high-visibility sobriety checkpoints,” noted the release.
Grewal says the move is designed to raise public awareness, while saving lives.
“The holidays are a time to celebrate with family and friends but if your celebration includes alcohol, leave the driving to someone else - a sober friend, a ride share, or public transportation,” he said. “Being a responsible driver is one of the simplest ways to ensure a safe and happy holiday season for everyone.”
In NJ, 125 lives were lost in drunk-driving crashes last year, a figure representing more than 20% of traffic fatalities recorded nationwide.
The National Highway Traffic Safety Administration (NHTSA), which maintains a Fatality Analysis Reporting System said that 10,511 people were killed in drunk-driving crashes in 2018, a figure that represents nearly 30% of all US fatalities recorded last year.
More than 800 people lost their lives in traffic crashes involving a drunk driver in December of 2018, according to NHTSA. In addition, NHTSA recorded “more drunk-driving-related fatalities during the Christmas and New Year’s Day holiday periods last year alone” compared to any other periods in 2018.
But fatalities are preventable -- officials warn that “driving under the influence of any substance, be it drugs or alcohol, is deadly, illegal, and selfish behavior,” said Eric Heitmann, Director of the NJ Division of Highway Traffic Safety, adding, “To promote traffic safety this holiday season, law enforcement officers will be out in force looking for impaired drivers. If you drive under the influence … you can count on being stopped and arrested.”
In 2018, more than three-quarters (372) of NJ’s police agencies took part in “Drive Sober or Get Pulled Over.”
Enforcement efforts last year resulted in more than 1,200 DWI arrests (alcohol and/or drugs) in NJ, while the participating police agencies issued 5,704 and 3,125 speeding and seat belt summonses, respectively, stated the release.
The release also cited “a number of departments” which “reported noteworthy accomplishments,” including 15 agencies making at least 14 DWI arrests during the campaign.
- Written by NJ NEWS Jersey Reporter
JERSEY CITY, NJ--Two additional officers and one civilian have also been struck by gunfire but they are stable. Canine Unit, Bomb Unit, Marine Services, Aviation, Field Ops. Tactical Patrol,Central Security, Trafficking, and Emergency Response Bureau are assisting.
- Written by NJ NEWS Jersey Reporter
SOUTH BRUNSWICK, NJ --It’s the holiday season and most likely we all have a lot on our minds……BUT have you thought about your Home Heating System and whether or not it may need maintenance and or even replacing?
These are some indications that your Home Heating System may need to be replaced:
- You are constantly repairing your system
- Your home is being unevenly heated
- Your energy bills are rising unexpectedly
- Your heating system is 10-15 years old
- Your system is making strange noises
- Your home is not warming properly
- Take a moment away from this very busy holiday season and THINK ABOUT IT!
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By Leah Brown Klein
News Reporter & Writer