Powerwashing U expands offerings to include roof cleaning as demand for exterior home care rises
MIDDLESEX COUNTY, N.J. — What began as a borrowed backyard chore has turned into a thriving New Jersey-based power washing company helping homeowners clean, protect and even save their most valuable investments.
Brian Milton, owner of Powerwashing U, said his interest in power washing began unexpectedly five years ago when a neighbor let him borrow equipment to clean his own property. The result was more than just clean pavement — it was a business idea that restored more than bricks and siding.
“I had no idea what power washing really was,” Milton said. “I used it on my brick pavers and realized they weren’t brown — they were pink. The original color came back. That moment hooked me.”
That discovery led Milton to launch Powerwashing U, now a trusted name in residential soft washing and pressure washing services across Middlesex and Union counties. The company’s motto, “Making your property look new again,” reflects its mission to restore homes to their original appearance, whether it's vinyl siding, walkways, fences, or concrete decks.
The business is part of what Milton calls a “curb appeal industry” — helping homeowners prepare their properties for resale, maintenance, or simply peace of mind. From sidewalk cleanups to deck painting, Milton said his company handles everything from “fence line to fence line.”
“We come in and treat every square foot — siding, decks, porches, walkways,” he said. “If the color of your concrete porch isn’t what you like, we can stain it. If your deck needs cleaning, we’ll wash and paint it. We’re a one-stop shop for outdoor surface restoration.”
This spring, Powerwashing U introduced roof cleaning to its list of services, offering a solution to a growing number of homeowners facing threats to their insurance coverage due to roof conditions.
“Insurance companies are sending drones now,” Milton said. “They’re looking for any reason to drop your coverage. One of our recent clients had just 15 days to fix a moldy roof or risk losing his home insurance. We cleaned the roof, documented the work, and he was able to get reinstated.”
The process involves a chlorine-based pre-treatment mixed with blue Dawn soap, followed by a soft wash that safely lifts mold, algae and black stains without damaging roofing materials. The service also comes with before-and-after photos and documentation for insurers when needed.
For homeowners concerned about long-term commitment, Milton said there are no contracts.
“Our work is done so well, most people call us back anyway,” he said. “You wash your car every month. When’s the last time you washed your home?”
Milton said the company takes extra care with aging vinyl siding, checking for signs of oxidation before beginning any work.
“If siding has oxidation, you can’t go in with high pressure or you’ll do more harm than good,” he said. “That’s why we inspect and explain everything first. Our customers appreciate that.”
He added that his pricing includes all gear and set-up time, and that each job begins with a walkthrough and consultation to ensure transparency and trust — a cornerstone of how he runs the business.
“In this industry, you need someone who can communicate, show up, and do exactly what they say they’re going to do,” Milton said. “That’s how you build long-term relationships.”
The company operates throughout Middlesex and Union counties, but Milton said he's open to travel for special projects or referrals. He encourages homeowners to visit powerwashingu.com or call directly to schedule estimates and consultations.
“We want to be the people you call before putting your house on the market,” he said. “Or the ones you call when you get that dreaded insurance letter. Either way, we’re here to make your property look new again.”
For now, Milton continues to let customer satisfaction — and clean siding — do most of the talking.
Please call 732-405-0021
