CRANFORD, NJ--Primarily focused on Cranford, Westfield, Clark, Roselle Park and surrounding areas, James ‘Jim’This email address is being protected from spambots. You need JavaScript enabled to view it. is a channel sales savant at Paychex, where Jim DeSimone services local business owners, accountants and their clients with outstanding service!
While This email address is being protected from spambots. You need JavaScript enabled to view it.is a payroll company, it's services expand to aiding clients with needs centered around human resources, benefits, and insurance. Jim often finds himself working on his area of focus, only to learn that his clients need help with retaining and attracting talent. “Although my title is This email address is being protected from spambots. You need JavaScript enabled to view it., I’m really a small to medium sized business consultant,” Jim says. “I listen to the issues that they’re going through… payroll is just a small piece of where we can help.”
Jim’s approach comes from the knowledge one can only gain from running a business. The former small business owner empathizes with the issues his clients have, most of which can be solved or helped by companies such as Paychex. The bulk of his clients are small and medium sized businesses inclusive of CPA and accounting firms, which has created a network of referrals to grow the business. Building relationships centered around trust and results encourages these clients to spread the word about Paychex’s services.
So what exactly makes the payroll company stand out? A personalized experience. “With Paychex, you get a dedicated payroll specialist that you can call,” Jim explained. “They know your business… for us, it’s about the service that we offer. All my clients have my direct cell phone line. They call me to escalate/solve their problems.” While there’s no shortage of payroll companies, Paychex's unique approach is central to its success.
This email address is being protected from spambots. You need JavaScript enabled to view it. has a mobile dashboard for both business owners and employees. Business owners can track current payroll and pay rates, and employees can utilize it for an accurate, digital representation of their paystubs. The dashboard also includes a data library filled with human resources know-how, including employee handbooks. Most audits will show that several companies’ handbooks are out of date, which can cost business owners in New Jersey up to $7,000 in fines. “With Paychex, we have a plug-and-play database to help you build your own employee handbook. If you prefer, some of our add-on services include a dedicated HR rep who will build one for you,” Jim said.
Business owners desire to focus on the service that their business offers, and they typically would rather not be bogged down by HR or payroll issues, and that’s where Paychex (and Jim) comes in. True to the company’s values, Jim prefers to meet with potential clients in person to establish a connection. “I’m working with a couple of clients right now who are businesses that I’ve patronized for years, and one day asked them who handles their payroll,” Jim said. These long-standing, organic connections often result in referrals, with word-of-mouth allowing Jim to reach his clients’ suppliers or customers who might require a personalized payroll experience.
When asked how company referrals work, Jim explained that most are from existing, established companies that already have a payroll provider but are unsatisfied with their services. Paychex’s suite of offerings is constantly growing and even includes partnerships with similar companies to provide comprehensive services. For example, the payroll company has partnered with Indeed, one of the largest professional platforms in the world. If clients choose to use Indeed, Paychex will offer a $200 credit that will go towards paying for ads on the job search platform. This collaboration is part of the company’s efforts to offer quality services beyond the standard payroll. “There are other good companies out there, but I don’t think any of them can compete with the service Paychex provides,” Jim said.
All businesses, large and small, require a payroll system that’s as seamless as possible to accommodate bank holidays, worker outages, and most importantly, the tax season. “When you look at how much of a tax burden there is on small business owners, from deducting the right amount of taxes to state and federal payments, it’s mind-boggling,” Jim stated. “A company like Paychex, we do it all for you… there’s a small fee that we charge but we handle all that therefore saving the business owner and staff time.”
This email address is being protected from spambots. You need JavaScript enabled to view it. is more than it appears to be, with over 85 different products and a clear dedication to small businesses and small business owners. “We want to learn more about your business so that we can provide the right guidance and offer you the types of products that are going to protect you and your employees,” Jim said. “Paychex can handle a lot of the back-office work so that business owners can focus on running their businesses.” Interested parties can request Jim's services by emailing This email address is being protected from spambots. You need JavaScript enabled to view it.
