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WALL, N.J.--NJYP is so much more than a web design and online marketing firm. But first, here is their back up story!  

 

Thirty five years ago Robert Hankh was working his way through night school as a landscaper. In order to find customers Robert would create his own flyers and then go out placing them on cars and at homeowners doorsteps. Robert wanted to advertise with Yellow Pages but found it to be far too expensive, $400 to $600 per month, out of his range. At the time he had no idea about someday starting a marketing company of his own. 

 

What was in the forefront of Robert's interests was his dream of working in the field of Aero Space Technology. He landed his first job at GE Aerospace as an Aero Space technician where he worked for four years until eventually the company was sold out.

 

Robert had heard about a position at GES Internet which had advertised in the Princeton Packet. What this company did was experiment with and generate IT connections from colleges to colleges, initially Princeton University to Rutgers University, through the use of a primitive laboratory computer. Working on these projects for about four years gave Robert a glimpse of the future, long before AOL.  He was actually inspired to start his own internet company. His idea was to connect towns throughout NJ together online and have vendors of the towns connected to his online town websites for visibility to town residents.

 

In fact Robert continues to tell  www.NJnewjersey.com reporter that his own claim to fame at the time was that he hand-developed the first town website which was in Chester, NJ and then continued on to develop town websites for such communities as Bordentown, Hightstown, and Union. Some of the first events posted were such postings as PTA meetings, and basketball schedules. Eventually Robert was able to connect vendors to the website for exposure of their shops to the homeowners of the town and other local people who were utilizing the website. 

 

“ Soon AOL came along with their mass mailing.  And that was my cue to go into town vendor areas and introduce myself. I would speak to the vendors and tell them that this would be a viable way to get viewership and tell a story to homeowners close to you about your services via the town website.” So, Robert would introduce himself to the vendors and in this way brought on about 200 accounts.

 

 

“ Then along came 9/11 and that recession hit my customers very hard, the internet was not that well developed back then and I lost about 30 percent of my customers.” Robert knew he had to go into survival mode! “ I had to formulate a solid marketing strategy that was going to last and so I said to myself …… “why not connect my customer’s customer to my customer through the internet with valid permission marketing.””

 

It dawned on him that enough customers were going into the shops he was putting on to make it all worth while for the vendor. “ So what I would do is set up an email collector and then I would reconnect the customer to the customer’s website through the website and I was always asking them to please refer my customers links to neighbors, friends and coworkers.”

 

Another proud “Claim to Fame” for Robert is that he collected the very 1st valid local e-mail for use in permission marketing.

 

Permission based marketing turns out to be the lowest cost and most highly-effective form of advertising. “To this day it’s the anchor which makes our customers satisfied because we are reconnecting them to their clients so that their customers have the opportunity to send our customers' links to their neighbors, friends and coworkers.”

 

Robert explained it this way, “So, we have a bakery, a tuxedo shop and a car dealership all in the same town, not at all competing with one another but having a unique set of local emails that are valid. Then why not create a local directory which will be a benefit to all three businesses!”

 

Thus, Robert was able to create a local link for further viewership with a positive benefit to all his clients. “Between those two things:  valid permission marketing and local links,  my clients started to stay with me and I was growing my business quite successfully.”

 

“Beyond that, social media marketing came along, posting things of interest on local social networks which  further enhanced services (such as promos being given to customers) at a very competitive cost far less than any other traditional marketing. Again, our clients were quite happy with that.” 

 

“So now we have valid permission marketing, social networking,  local linking, organic SEO managed pay for click SEO, site management and high end website design,  which makes our company stand out far beyond our competition and positions  NJYP.com as the default company in NJ for high-end web design with a marketing plan attached to it. Beyond the social network, we also do online video and drone production. We call our complete package ‘Cyber Fusion’.” NJYP does all that with the focus on customer satisfaction at a far less cost than any traditional marketing company, magazine or newspaper ad. 

 

“A large percentage of our clients are with us for over 10 years and some over 20 years! We are now looking forward to joining forces with a public relations firm as well and  NJYP.com is considering going national. Through years of trial and error which we have been closely monitoring results to see what works and what doesn’t work and through time and effort we have been able to fine tune our game plan.” Robert continues. 

 

“The business has been so streamlined and fine tuned that it has become difficult for other businesses to compete with us. Results have been such that clients call us with testimonials such as "We have more than doubled their revenue since starting with our marketing program" Of course our testimonials are viewable on NJYP.com. "When  NJYP.com has explosive growth like that for our customer that’s the best testimonials we can possibly have.”

 

Jeana Yoon, Robert Hankh’s partner and wife,  who is originally from South Korea, is a computer programmer previously employed at ATT and IBM. Jeana describes herself as having grown up having an extremely strong work ethic, which is part of her culture. 

 

Together for over 15 years, Jeana and Robert have formulated and developed strategies for their company to grow, focusing on complete customer satisfaction, ensuring that all client needs are met in very quick time. Jeana controls all the project management systems with the staff, each of whom are highly specialized in specific areas. Jeana refers to the staff as the A TEAM, each member highly trained and specialized in specific areas to ensure all details are communicated clearly. NJYP is an agency that provides many different services under one company without outsourcing. That is very important, stated Jeana, “because we keep all communications and customer needs all linked up in one unit”. 

 

Robert and Jeana agree that their work is not work but rather satisfaction and joy! NJYP’s reputation stands on its own. In closing the interview, Robert summed up, “our best gratitude is that our retention rate is quite high for a client base of our size and our passion is to make sure our customers know we care about them, we do what we say we are going to do for them and we are at the right price point for them. With that, the business takes on a life of its own, as long as we follow very high ethical standards — that is what  NJYP.com prides itself on doing.”